Postcard printing is an undertaking process that you need to do yourself. You can do this with an online website. Don’t consider that printing is the simplest step in postcard marketing because it is not that simple process as you think it is. There are many things that need to be considered before you do printing yourself or hire any professional company.
Creating postcard is the difficult thing. You need to add personal stuff to the postcard template such as logo, name, address and other cool stuff. Generally speaking though, when you’re printing postcards you’ll be doing it in full color. Yes, some designers will jump out and say to keep your card simple, refrain from using black and white.
Today, there are some colors trends. People usually combine four colors and make full color postcard because the studies have shown use of colors increases the readership by the targeted audience about 40% than black and white postcards.
Printing Postcards Options
Printing postcards at home, though it does come with its advantages, involves a little more than just turning on your favorite color Inkjet printer and clicking the print button. Make sure to consider the following before you try this seemingly simple postcard printing method:
For General Postcard Printing
For right printing, you need to make sure that you have right printing material. You need to get high quality and thick paper for your postcards. A 0.007 to 0.016 inch paper is considered thick. Thicker postcard paper is much better than the thinner postcard. The use of thinner paper makes it possible to your targeted audience to reject your postcard by considering it as a junk mail.
If you hire a postcard printing professional printer then you need to make sure that your printer can fulfill your all demands. If you want high quality colorful image for your postcard then make sure they have contact with a professional photographer as well.
You also need to take care about the size of postcard. It should not be smaller or bigger because of the rules of USPS. The size of postcard should be atleast 4.25 x6.
The last step in postcard creation is the blank space at the back of postcard. It is very essential for the postcard postal office procedure. If you don’t leave this space you postcard design may get obliterate.
Always choose the company that could take care of your budget and provide you quality work within your budget.