Long gone are the days of cutting out competition slips from magazines and popping them in the post to win the latest travel competition, nowadays even the internet is beginning to look like old hat. Today’s most frequent (and therefore winnable) competitions are on platforms like Instagram.
All kinds of companies from tour operators and airlines to hotels and event organisers are using the vast popularity of Instagram to reach a wider audience for their travel competitions and giveaways. This makes Instagram the ideal place to look if you’re hoping to win your next trip of a lifetime.
SHARE AND SHARE ALIKE
Of course, the thing to remember about Instagram is that it’s largely visual. People use the platform to share pictures, either that they’ve created or that they’ve found and love. For this reason, many of the travel competitions run on the site tend to be based around sharing travel photos or uploading holiday photos with a competition hashtag to draw other travel-hungry Instagrammers in.
BE ACTIVE ON INSTAGRAM
To put yourself in the best position to win an Instagram travel competition you should try to increase the number of people following you. The reason companies put competitions on Instagram in the first place is to extend knowledge about their brand. If you offer them access to a wide number of seguidores no Instagram you will be seen as being more useful and influential, which may increase your chances of winning. To expand your number of followers you just need to get active: follow lots of other people, like and comment on their posts, and the chances are they will follow you in return.