For entrepreneurs looking for the best deal in stock for their retail stores or warehouses, the temptation to cut costs by stocking “imitations” of big brands like Nike and Adidas may weigh in your mind. After all, the untrained eye probably will not distinguish the genuine article from a close replica, right? It is possible that you do not receive complaints from consumers, but dealing with fake replicas and products is a practice that should be avoided if you want to have a legitimate and honest business.
There are no “safe bets” with counterfeit goods
Often cheaper to produce, fake toys, clothing and other items designed to look like those of the top brands are usually sold at a reduced wholesale price. A buyer interested in keeping stocks to meet the high demand of certain brands, although experienced enough to say a real item of a scam, may wonder what the damage is in the sale of counterfeit goods. If the toy or radio works and does not disintegrate immediately, what is the problem?
On the one hand, the fabrication of replicated items is illegal. When you buy merchandise from a forger, you’ve put your company at risk when dealing with a criminal or dubious organization. It is not uncommon for such companies to have ties to other illegal activities – drug trafficking and terrorism – and their association makes you a guilty party on one level.
Also, consider where and how counterfeit products are produced. As these products are manufactured at low and cheap prices, they are assembled regularly in poor working conditions, not unlike a labor workshop. The possibility of toxicity such as lead-based paint and metallic fillings in the materials is high, and with foods promoted under a false label, one can find ingredients that are proven to be poisonous.
Depending on the manufacturer, some fake products are simple to detect. Some tips to help you identify genuine brand counterfeits include:
Proof of authenticity: A reputable manufacturer will produce a certificate of authenticity (COA) or OEM / ODM certification documents, if requested. You are probably wondering what these two concepts are OEM and ODM and why they are so often mentioned in production. Original Equipment Manufacturer means OEM and ODM means Original Design Manufacturer. Everyone who is involved in production must know what is OEM vs ODM.
Suspicious Pricing Practices: $ 10 for a pair of Nike sneakers seems too good to be true. While it is natural to want to hunt for the best merchandise prices, very low sales for product quality can serve as a warning that what you are buying may be falsely labeled.
Poor Packaging: While it is not uncommon for products to suffer minor damage during shipping, you should study the packaging. If the boxes do not look right, or if the stickers and blisters look fragile or fragile, there is not much care in wrapping the products. Such disrespect may suggest that the products you are buying are not authentic anyway.
Other Errors: Are Words Incorrect on Labels? Are the warnings and instructions missing from the packages? If it looks like some corners have been cut, chances are you’re dealing with counterfeit products.
Forging connections with legitimate traders not only ensures stellar stock for you, but helps reduce the cycle of criminal activity involved in counterfeiting. Your customers will receive quality items and, in turn, will recommend you to others and offer their repeat business. Cutting corners through fake goods increases the risk of consumers cutting their business.